SPRINGFIELD, Mass. - Approximately 150 athletic administrators
and coaches from all 10 Commonwealth Coast Conference (CCC) member
institutions gathered at Western New England University on
Thursday, August 9 for a presentation on managing social media in
regards to diversity and gender equity by nationally recognized
Title IX expert Janet Judge. The program was
funded through the NCAA Division III Strategic Initiatives
Conference Grant Program.
Judge, president of Sports Law Associates LLC, opened the
presentation by discussing that the information coaches,
administrators, and student-athletes put online through social
media can be used in either a positive or very negative manner. She
stressed that even if certain privacy settings are used, others may
still be able to easily access one’s personal information and
see things that posters may have thought were hidden.
The 2011 Administrator of the Year for Athletic Organizations as
named by the National Association of Women Athletic Administrators
(NACWAA), Judge emphasized that coaches and administrators need to
take action to protect themselves along with their student-athletes
from portraying a negative image of themselves through the use of
social media. She stressed the importance of monitoring
student-athletes use of social media without invading their
privacy.
Judge called attention to how a coach's use of social media can
directly influence a team's culture and the best way to change a
culture is to monitor oneself first. What anyone puts out into the
world of social media will never go away, once something is put
online, it will remain online indefinitely. She challenged the
group to begin looking at their own information first and to
understand how a simple picture or phrase that is posted could be a
negative portrayal of oneself.
"I hope that the coaches and administrators have discussions with
their student-athletes and that they explain and understand how
social media affects them not just as student-athletes but how it
will affect their futures as well," stated Judge. "I believe
strongly that coaches are educators that can make a positive impact
on student-athletes."
“The most enlightening aspect from the presentation was a
reminder of how many pieces of the puzzle are connected through
social media," stated Nichols College Director of Athletics
Charlyn Robert. "As administrators and coaches we
need to impress upon our students the immediate impact of simply
hitting a send button. This presentation really opened my eyes and
I believe many others' eyes to the reality and challenges of social
media and the power it has to create and effect image and
reputation not only instantaneously – but for a
lifetime.”
“It was extremely interesting to learn how social media
reaches well past interaction with friends, family and
followers,” stated CCC Commissioner Gregg
Kaye. “As our conference will be focusing on
diversity and gender equity this year, it helped all of us in
attendance to see how racism, sexist behavior and homophobia can be
propagated through various social media outlets. Our athletic
administrators and coaches received an eye-opening look at issues
that have surfaced throughout our industry and I look forward to
helping cultivate awareness among our student-athletes through
similar presentations that will take place on our campuses
throughout the year.”
Judge will return to the CCC throughout the year to conduct
presentations at each institution where she will discuss the
importance of managing and regulating how student-athletes use
social media and other topics that CCC members see fit.
(Release Courtesy of the Commonwealth Coast Conference Office)
Administrators, Coaches Gain Social Media Knowledge
Posted: Aug 13, 2012